GA4 vs GA3: What’s Changed and Why It Matters
Get Started Introduction Still trying to make sense of the switch from Universal Analytics (GA3) to Google Analytics 4 (GA4)? You’re not alone. When Google officially sunset GA3 in July 2023, it wasn’t just a platform upgrade—it was a total rethink of how digital analytics works. GA4 brings a fresh approach to tracking, reporting, and […]