We start by reviewing your existing tags and tracking setup — identifying what’s working, what’s broken, and what’s missing. Whether it’s GA4, Meta Pixel, or other tools, we’ll map out your current state and spot the gaps.

Next, we align with your goals — like form submissions, add-to-carts, or product views — and define the exact actions that need to be tracked. This step ensures we’re collecting meaningful data that actually supports your KPIs

Using a tag management system (like Google Tag Manager), we implement, clean up, and organize your tags for better performance, faster load times, and easier updates down the line.

Before going live, we fully test each tag to ensure data is firing correctly and flowing into the right platforms. We also help set up debugging tools so you can monitor performance with confidence.